Alt-J Breezeblocks Music Video Analysis

This music video has a narrative style with the characters but plays it backwards so is more a combination of the narrative and the performance of the actors. This video only needed one location but different rooms within the house in which they walk into, furthermore, the actors only needed one costume which reduced cost. A challenge that could have effected our shoot would be the continuity between shots and making sure all the props and scenery were in the right place to create the desired look. Some challenges that also could have arisen with the planning and organising of the music video could be having a defined aim for the video and what it's target audience is to understand the style of music video we need to be making. As for post production and editing, the main problem would be how to get the continuity between the shots when running them backwards and in slomotion, and physically how to do that. In some cases, this is a conventional music video because it tells a story, but it does it in a distinctive unique style which contradicts these conventions.